In a bid to make a name for the city they govern, officials in the Finnish municipality of Luumäki have come up with an ingenious marketing scheme – offering a rent-free home to a family that is willing to promote the town on social media. The winning family will be telling the story of their life in Luumäki through its official Facebook and Instagram accounts, bringing some much-needed attention to its area.
Making use of all possible tools
The main goal of this new and innovative campaign is to attract a young, active and working family with children to Luumäki – a town of some 5,000 inhabitants. The winning family will have to document their life and experiences in the city on a weekly basis through the municipality’s official social media channels in exchange for a year-long stay in a home at no cost.
The application period for attracting Luumäki’s newest family is open until Finland’s Independence Day – 6 December 2020. According to officials there are a few main rules to the competition – the family must have children, at least one of the parents must be working and should the family have many hobbies and pastime activities that would be considered a significant advantage.
Authorities in the municipality are on the look for an especially active family that will be able to see everything that Luumäki has to offer – from its educational and daycare facilities to its public transport network, administration, shops and R&R opportunities. The social media campaign will thus highlight all the positive sides of Luumäki and will make it shine on the world stage.
Officials believe that winners should be chosen by Christmas at the latest, which would allow the winning family to move into Luumäki by March 2021.
Source: TheMayor.EU
