Malmö-based company Hövding has developed an innovative cycling helmet as a result of years of research and development. It is designed as a discreet collar worn around the neck. The collar contains a folded airbag that is deployed in the event of an accident and encases the cyclist's head. Results show that Hövding offers up to 8 times more protection than conventional helmets.
The airbag deploys within 0.1 seconds of a collision and absorbs 3 times more of the impact than a regular helmet. It has protected cyclists in more than 1,300 documented cases. Over 62 000 helmets have been sold and they are on the market in 16 European countries and Japan.
