With restrictions on travel slowly being removed, we’re all on the lookout for our next summer holiday destination. And while this year will be markedly different with many potential tourists taking into consideration things like the availability for social distancing, healthcare, the actions of a country’s government when tackling the coronavirus crisis, one thing remains constant – namely thinking about the quality of water and beaches at summer resorts.
The rebooting of tourism sectors across Europe has skyrocketed in terms of priority with many countries and their businesses depending on tourism-related revenue in order to properly function. In the new and cut-throat world of tourism marketing, it’s all hands on deck when it comes to promoting a destination.
Greece rules the waves
Greece has been one of the countries that have served as an example during the height of the coronavirus pandemic. The government’s handling of the crisis allowed local and regional authorities to quickly begin moving the pieces that would later allow them to restart economic activity and return the life back to their streets.
But on top of its excellent response to COVID-19, Greece also has another thing going for it – namely its fantastic beaches and swimming water. According to the European Environmental Agency’s latest breakdown, the Mediterranean country ranks among the best in Europe in terms of water quality with 97.6% of waters being classified as “sufficient” when it comes to adhering to standards and 95.7% as “excellent”. No swimming area in the entirety of Greece was put in the “poor” category.
When it comes to beach quality, Greece ranks 2nd in the world in terms of the number of beaches certified with a “Blue Flag”. The eco-label has been awarded to over 500 venues across the country, with Halkidiki holding 94 just by itself.
