On Sunday, 3 January, the Porto municipal website announced the pleasant news that the local tourism promotion campaign called “The North is up there” has won three categories at the Lusophone Creativity Awards. This is a testament to the exceptional efforts in the context of pandemic that the local tourist authorities have undertaken to make sure that their city retains a positive image in the minds of travelers.
The campaign is also notable because it presents not only the city of Porto but the whole northern region where it is located – hence “the North” in the campaign’s name. This is a good practice towards wider-scope image integration for the benefit of several municipalities and areas.
Apart from Porto, the regions of Douro, Minho and Trás-os-Montes are also featured
The campaign grabbed a silver award in the Production category for the copy, that is the marketing text, as well as two bronze awards in the Digital category. One of the latter ones was in recognition of the effectiveness of the effort and the other one went for the promotional video that was created.
The short film itself can be seen on the onortelaemcima.pt, which is the official website created for the promotional campaign. What immediately becomes apparent upon viewing is how tourism activities have been depicted in a different light, much more suited to the pandemic context. Tourism there is seen as more of a solitary pursuit, which is nonetheless peaceful, serene and satisfying. The film emphasizes the idea of safety and social distancing while still giving a sense of freedom and exploration that is inherent in the desire for travelling to new places.
The website is also equipped with a chat messenger where visitors can ask their questions and get personalized suggestions for itineraries that would fit their needs and interests.
This is not the first distinction in the tourism field for Porto in recent months. Back in the beginning of November, the city also won the title of best European destination for an urban getaway, given by the World Travel Awards, also known as the “Oscars” of Tourism.
Source: TheMayor.EU
